How to Sell on Nykaa: A Step-by-step Guide for Nykaa Sellers

Nykaa is the top platform in India for all things beauty, skincare, haircare, and wellness. As the best service provider of Nykaa Onboarding Services, we help sellers with the online registration process, setting up their seller account, and more. If you’re looking to take your business online or you’re just starting out in India’s beauty market, this guide is made for you!

At the top service provides of Nykaa Catalogue Product Listing Services, we understand the struggles of Nykaa sellers. In this guide, we will walk you through everything you need to know about selling on Nykaa, including some helpful tips and strategies to increase your sales.

Eligibility Criteria to Sell on Nykaa

Before you start selling, ensure that your business meets Nykaa's requirements:

Step-by-Step Guide to Selling on Nykaa

Step 1: Register on Nykaa Seller Portal

1. Visit the Nykaa Seller Registration Page
2. Go to Nykaa’s official seller portal: Nykaa Seller Registration
3. Click on ‘Start Selling’ to begin the registration process.
4. Sign Up and Create an Account
5. Enter important details, including the company name, email address, and phone number.
6. Complete the verification process through OTP authentication.
7. Set Up Your Seller Profile
8. Choose the right category for your products (e.g., skincare, makeup, haircare).
9. Fill in accurate details of your business - PAN card, GSTIN, and other essential details.

Step 2: Submit Business & Product Information

1. Upload Required Business Documents
2. GST Registration Certificate (Mandatory for tax compliance)
3. PAN Card (For tax and business verification)
4. Bank Account Details (For payment transactions)
5. Brand Authorization Letter (If selling branded products)
6. Add Product Details
7. Upload product name, brand, SKU details, and MRP.
8. Provide high-resolution product images.
9. Write detailed product descriptions and highlight key ingredients/benefits.

Step 3: Nykaa Seller Verification Process

Once you submit the required information, your information will be verified by the website.

• The verification process takes over 5-7 days.
• You will receive an email from Nykaa’s team when the verification is complete.
• Nykaa will send an email if they require additional information on your business.

Pro Tip: Ensure all documents are accurate to avoid delays during the registration process.

Step 4: Product Listing & Optimization

Once your seller account is approved, the next step is to upload your products:

1. Upload Product Listings
2. Bulk-upload products on your product listings.
3. Fill in accurate details of products, such as product name, category, and price.
4. Optimize Listings for Maximum Visibility
5. Use high-quality images for your products.
6. Write SEO-optimized descriptions using relevant keywords.
7. Write detailed product descriptions.
8. Set competitive prices for products by conducting competitor research on Nykaa.

Step 5: Managing Orders & Deliveries

1. Order Processing
2. Once an order is placed, you will receive a notification in the Nykaa Seller Panel.
3. Confirm the order and prepare it for dispatch.
4. Shipping & Logistics
5. Nykaa provides logistics support to sellers, ensuring your products reach your customers safely.
6. You can also ship your own products as long as it complies with Nykaa’s delivery standards.
7. Tracking & Customer Updates
8. Provide customers with real-time tracking information.
9. Maintain timely dispatches to avoid order cancellations.

Step 6: Marketing & Promotion on Nykaa

1. Run Nykaa Sponsored Ads
2. Use Nykaa Ads to promote your products and boost visibility.
3. Target relevant customers based on search queries.
4. Offer Discounts & Bundles
5. Participate in Nykaa’s seasonal sales (e.g., Diwali, Nykaa Pink Friday Sale).
6. Provide combo offers or value packs to attract buyers.
7. Leverage Nykaa Influencer Marketing
8. Collaborate with beauty influencers to drive traffic to your product listings.

Step 7: Handling Returns & Customer Support

1. Understand Nykaa’s Return Policies
2. Products must meet Nykaa’s return eligibility criteria.
3. Customers can request returns if they receive damaged or incorrect products.
4. Provide Excellent Customer Support
5. Respond to customer inquiries promptly.
6. Address complaints and refund requests efficiently.
7. Make sure you have a high seller rating by maintaining quality standards and on-time delivery of products.

Common Challenges & How to Overcome Them

Strategies to Maximize Sales on Nykaa 10X  

If you want to maximize your sales on Nykaa, follow these strategies to grow your brand on Nykaa:

1. Utilize Influencer Collaborations & Social Media Marketing

• Collaborate with beauty influencers & bloggers to promote your products.
• Run targeted ads on Instagram, Facebook, and YouTube.

2. Offer Exclusive Discounts & Bundles

• Create limited-time offers to increase urgency.
• Bundle related products together to increase average order value.

3. Focus on Customer Retention

• Encourage repeat purchases by offering loyalty discounts.
• Provide exceptional after-sales service to build long-term customer relationships.

4. Optimize for Nykaa’s Algorithm

• Update product listings regularly with relevant keywords.
• Ensure high customer ratings and reviews to boost visibility.

5. Participate in Nykaa Sales & Events

• Join Nykaa Pink Friday Sale, Summer Sale, and Festive Sales to increase exposure.

Frequently Asked Questions

1. How long does the Nykaa seller approval process take?

You'll need to wait about 5-7 business days for seller approval. Once your documents are checked and confirmed by the authorities, you can start selling on the platform.

2. Can small businesses or startups sell on Nykaa?

Absolutely! Small businesses and startups can sell their products on Nykaa. Just follow the basic rules for sellers, and you’ll be all set to start selling.

3. What happens if my seller registration is not approved?

If your seller registration doesn't get approved by Nykaa, you'll get an email explaining why. You can chat with our e-commerce experts to see how to fix the problems so you can start selling on Nykaa without any compliance issues.

5. How can I improve my product visibility on Nykaa?

Yes, you can use Nykaa's marketing tools to increase the visibility of your product. Otherwise, you can also adopt other marketing tactics, like optimizing product listings and setting up ad campaigns.

6. What kind of products can I sell on Nykaa?

Nykaa is an e-commerce platform that caters to beauty and wellness products. Thus, products like makeup and skin and hair care can be sold on Nykaa. 

7. Does Nykaa handle shipping & logistics?

Yes! Nykaa gives sellers strong shipping and logistics support to ensure the prompt and safe delivery of products..

8. How do I increase my sales on Nykaa?

Increase sales on Nykaa by optimizing listing with high-quality product images, competitive pricing, and data-driven sales strategies.

Conclusion

If you want to sell beauty and wellness products and reach millions online, then the best e-commerce platform is Nykaa. With the use of marketing strategies and data-driven methods, your products are bound to achieve the maximum return on investments on Nykaa.